The Exposure of Boys' Love (Y-Series) among Ubon Ratchathani University

Abstract

           This research aims to study the reception of Boys' Love (BL) series and the factors influencing their reception among students at Ubon Ratchathani University. A quantitative research methodology was used, employing a questionnaire to collect data from a non-probability sampling method, specifically accidental sampling, of 178 participants from 11 faculties and 1 college at Ubon Ratchathani University.

            The research findings are as follows: 1) The majority of the sample were female, had prior experience watching BL series, and exhibited a moderate level of BL series reception. They mostly watched through online platforms, particularly YouTube and Netflix, and showed a tendency to continue watching. 2) Factors influencing BL series reception included entertainment purposes, such as the series' content and core themes, preference for the actors, current popularity, and the quality of media production. 3) Reception of BL series influenced perspectives on openness to gender diversity and fostered understanding of gender equality in society. The results of this study can be used as a guideline for developing entertainment media that communicates perspectives on gender diversity in a constructive and socially responsible manner.