Demand for creative tourism of Thai tourists Generation Y towards the creative economy Ayutthaya province after the epidemic of COVID-19

Abstract

A Study of Creative Tourism Needs and Development Strategies of Thai Generation Y Tourists towards the Creative Economy Ayutthaya after the COVID-19 epidemic. The purpose of this study is to study the demand for creative tourism to the creative economy of tourists which collected data from a questionnaire with a group of 400 generation Y tourists using a random sampling method. It was found that most of the tourists were female, aged 21-30 years old, single status, undergraduate education, occupation student/student, income between 5,001-10,000 baht. As for the demand for creative tourism, it was found that the total demand for tourists was at a high level. The tourists had the highest level of demand for tourism activities in terms of local food tasting (Testing), followed by the aspect of visiting the community way of life (Seeing), and learning about local handicrafts (Learning), and Shopping at the souvenir Shop (Shop), respectively. When analyzing the regression equations, it was found that the model had a predictive accuracy of 69.3%. However, most suggestions would like to have a place to stay that is convenient to stay. Including the provision of food that is correct and hygienic. There is publicity for tourist attractions and tourism activities. Including signs for tourist attractions and the use of technology to allow tourists to access information more thoroughly.