BUDDHADHAMMA APPLICATION FOR POLITICAL POPULARITY CREATION OF PHEU THAI PARTY IN BANGKOK METROPOLIS

Abstract

Objectives of this research article were: 1. To study the general condition of politicians’ political popularity of Pheu Thai party in Bangkok Metropolis, 2. To study the factors that promote the politicians’ political popularity of Pheu Thai party in Bangkok, and 3. To study the application of Buddhist principles for political popularity creation of Pheu Thai party in Bangkok Metropolis. Methodology was the mixed methods: The qualitative method, data were collected from 18 key informants by in depth-interviewing and from 8 participants in focus group discussion and analyzed data by descriptive interpretation. The quantitative research, data were collected from 400 samples with Questionnaires and analyzed data with frequency, percentage, mean, standard deviation and Multiple Regression Stepwise.

The findings were as follows: 1. General condition of politicians’ political popularity towards Pheu Thai party in Bangkok Metropolis, by overall, was at a high level, the average of 3.99.  2. Factors affecting people’s political popularity towards Pheu Thai party in Bangkok Metropolis: The factors of Communication and Sangahavatthu 4 affected Political Popularity of Pheu Thai Party in Bangkok Metropolis at the statistically significant level of 0.01.  3. Buddha-dhamma application for political popularity creation of Pheu Thai party in Bangkok Metropolis by Sangahavatthu 4 consisted of Dana, giving, Piyavacha, pleasant speech, Atthachariya, life of service and Samanattatae; benefitial conducts.