BUDDHIST COMMUNICATION METHODS OF THE PROVINCIAL ELECTION COMMISSION TO PROMOTE PEOPLE’S POLITICAL PARTICIPATION IN NONTHABURI PROVINCE

Abstract

This research paper presented the Buddhist communication methods of the Provincial Election Commission that affected the people's political participation in Nonthaburi Province, conducted by mixed research methods. The qualitative research data were collected through in-depth interviews with 19 key informants, who were purposefully selected from executives and officials of the Election Commission. Political science scholars, Buddhist scholars, and general people, as well as 10 participants in the focus group discussion, analyzed data using contextual content analysis techniques. Quantitative research. By distributing questionnaires to 400 samples of citizens of Nonthaburi Province.

The results showed that the Provincial Election Commission's communication methods promoted political participation among people in Nonthaburi Province. It was found that 1. Voting People were eager to work for the common good. 2. Election Conduct People did their parts with a smile while participating in observation. 3. Election Campaign People have always prioritized it in election campaigns. 4. Election aspect: People value every election by being hospitable when going to the polls. 5. Political decision-making: Citizens participated in political decisions with a smile and joined in rejecting unfair election laws with eloquent speeches.