GIG WORKER MOTIVATION FOR INTERNET OF THINGS (IoT) START – UP BUSINESSES

Abstract

This research article was objectives as follows:  to study the gig worker motivation for Internet of Things (IoT) start-ups and to compare demographic characteristics with the gig worker motivations for Internet of Things (IoT) start-ups. A sample group of 400 people involved in Internet of Things (IoT) in Bangkok using a questionnaire about motivation to work as a gig worker for start-up businesses. It was a questionnaire with a reliability of .950. The statistics used in data analysis were frequency, percentage, mean, standard deviation. and one-way analysis of variance.

The results revealed that: 1. Overall motivation to work as a gig worker for Internet of Things (IoT) startup businesses was found to be at a high level. 2. The sample group has demographic characteristics in terms of gender, age, and educational level. Field of study academy and monthly income is different. There is no difference in motivation to work as a gig worker for startup businesses on the Internet of Things (IoT).