Tourist Satisfaction with Tourism Logistics Management in Old Town, Songkhla Province

Abstract

This research aimed to investigate the personal background information of tourists regarding the management of tourism logistics in Songkhla old town and to investigate the satisfaction of tourists towards the management of tourism logistics in Songkhla old town. A questionnaire was used to collect data from Thai tourists visiting Songkhla old town (Nakorn Nai Road, Nakorn Nok Road, and Nang Ngam Road) during February-March 2023 with the sample of 400 people. Data analysis was conducted using the SPSS statistical software employing statistics, i.e., frequency, percentage, mean, standard deviation, t-test, and One-Way ANOVA. The results showed that the majority of the sample were female, aged 21-30 years, single, with a bachelor's degree, working in private businesses, residing in the southern region (excluding Songkhla), and earning a monthly income of 10,001-20,000 baht. Overall, the Thai tourists expressed a high level of satisfaction with the management of tourism logistics. When comparing the satisfaction of tourists with the management of tourism logistics in Songkhla old town, it was found that there were no significant differences in overall satisfaction based on gender, marital status, or regions of residences. However, there were statistically significant differences on age, education level, occupation, and monthly income.  There were also statistically significant differences in overall satisfaction with the management of tourism