DIGITAL TRANSFORMATION AFFECTING OPERATIONAL PERFORMANCE OF THE FOOD AND BEVERAGE
Keywords:
Digital Transformation, Innovation, Digital leadership, Operation Performance, Food and Beverage IndustryAbstract
This research aimed to 1) study digital transformation and operational performance, and 2) examine the impact of digital transformation on the operational performance of the food and beverage industry in Thailand. Data were collected from 380 respondents using a questionnaire. The statistics used included percentage, mean, standard deviation, and multiple regression analysis.
The research results showed that both digital transformation and operational performance were at a high level. Digital transformation accounted for 74.9 percent of the impact on operational performance in the food and beverage industry, including factors such as innovation, technology, digital leadership, and collaboration. Digital transformation is not only an option but also a necessary strategy for food and beverage businesses seeking to enhance their competitiveness. Designing processes centered on technology, developing human potential, and fostering collaboration across all sectors are essential elements that drive organizations toward sustainable success in the digital age.
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