Designing Tourist Information and Media Promotion for OTOP to Develop ‘Nawatwithi’ Tourism for the Lao Krang Ethnic Group in Nakohn Pathom

Abstract

The objectives of this research were 1) to study community identity, community products and ‘Nawatwithi’ tourism of Lao Khrang ethnic group in Nakhon Pathom province, and 2) to design tourism information media and promotional media for community products in order to develop ‘Nawatwithi’ tourism of the Lao Khrang ethnic group in Nakhon Pathom province. Data was collected from relevant research and from interviews with community representatives.  The findings indicated that the identity of the Lao Krang community in Nakhon Pathom province was unique.  There were interesting tourist attractions and unique community products which reflected the identity of the Lao Khrang community. The PR media for tourism promotion included 1) electronic books, 2) LINE stickers, 3) a website, 4) product packaging, and 5) motion graphics. These materials convey the identity of Lao Krang community in Nakhon Pathom province. The assessment of information media by experts using Index of Consistency (IOC) found that the designing of the media should consider the community first and foremost. The accuracy of community information and illustrations that convey the identity of Lao Khrang should be checked carefully. The satisfaction survey of 100 local people in the community found the means () as follows: 1) electronic books () = 4.63, S.D. = 0.46, 2) Line stickers () = 4.53, S.D. = 0.60, 3) website () = 4.49, S.D. = 0.63, 4) product packaging () = 4.53, S.D. = 0.57, and 5) motion graphics () = 4.55, S.D. = 0.53.