The Connection of Thai Typeface in the Context of Evolution and Letter Formation

Authors

  • Sansern Rianthong Faculty of Business, Economics and Communications, Naresuan University

DOI:

https://doi.org/10.69598/artssu.2023.1926.

Keywords:

the connection of Thai typeface, letter formation, evolution of typeface, Thai font

Abstract

Objectives: This article describes the connection of Thai typeface in the context of evolution and letter formation in order to classify the Thai typeface.

Methods: The Thai typeface from documents and historical evidence was studied. The typeface from the letter formation techniques in each era was categorized. Then the connection of each typeface category was analyzed and synthesized.

Results: It was found that letter structure in the late Ayutthaya period was like that of the current Thai script. It was then developed into a variety of Thai typeface. The characteristics of the Thai typeface can be divided according to the evolution and letter formation into seven typologies: 1) ancient-like Thai 2) Arluck 3) handwriting 4) Thai Ribbon 5) standard Thai 6) Latin-like Thai, and 7) Decoration.

Application of this study: This article is useful for those interested in typeface design, design history, and local wisdom. It can be further developed in creative works, branding, marketing communications and database management.

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Rianthong, S. (2023). Figure 6 Standard Thai Typeface (Top) and Decorative Typeface (Bottom).

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Rianthong, S. (2023). Figure 11 The connection between each style of Thai Typefaces: Ancient to Ancient-Like Thai and Arluck.

Rianthong, S. (2023). Figure 12 The connection between each style of Thai Typefaces: Arluck to Handwriting,

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Rianthong, S. (2023). Figure 13 The connection between each style of Thai Typefaces: Ancient-Like Thai, Arluck, Handwriting, Thai Ribbon, Standard Thai and Latin-Like Thai to Decorative.

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Published

28-12-2023

How to Cite

Rianthong, S. (2023). The Connection of Thai Typeface in the Context of Evolution and Letter Formation. Journal of Arts and Thai Studies, 45(3), E1926. https://doi.org/10.69598/artssu.2023.1926.