The Ideology of “Men Must Have a Big Penis.” in Online Advertisement about Men’s Sexual Performance Enhancement Product
DOI:
https://doi.org/10.69598/artssu.2022.227.Keywords:
ideology, penis, advertisement, men’s sexual performance enhancement product, critical discourse analysisAbstract
This research article aims to analyze the ideology of “men must have a big penis” in online advertisements for men’s sexual performance enhancement products, which was collected from 42 websites and analyzed using the critical discourse analysis approach. The study found that the ideology of “men must have a big penis” is constructed from three concepts, namely: 1) having a big penis increases men’s prestige and confidence; 2) having a big penis indicates that men are healthy; and 3) having a big penis makes women satisfied and happy. Furthermore, this ideology correlates with male sexuality in society and patriarchal ideology.
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