Cultural Landscapes: Design for a Sustainable Community Concept of Sufficieny Economy Philosophy, Case Study Ban Moh Luang Lampang

Authors

  • Busakorn Houbcham Faculty of Decorative Arts, Silpakorn University
  • Anucha Pangkesorn Faculty of Decorative Arts, Silpakorn University

DOI:

https://doi.org/10.69598/artssu.2024.3118.

Keywords:

cultural landscape, sustainable design, sufficiency economy philosophy, Ban Moh Luang community

Abstract

Objectives: This research aims to examine the cultural landscape, environment, socio-economy, and culture of Ban Moh Luang community in Lampang province in order to create a collective identity. The analysis is intended to pave the way to the sustainable design based on the sufficiency economy philosophy. A model was developed to apply these findings to the community.

Methods: The researcher employed qualitative research methods, including participatory action research (PAR) and conscientization. Interviews and discussions were conducted with 32 informants, comprising individuals and government representatives from Ban Moh Luang local organizations. The data were analyzed using design thinking to create new knowledge.

Results: The research results were shown to accomplish 3 aspects of cultural landscape of Ban Moh Luang community in Lampang, which are the environment, culture, and the socio-economy, which are aligned with the sufficiency economy philosophy. A creative designed was developed from the concept of “Nava Bhumi model” which contains 1. history 2. geography 3. landscape 4. pride 5. geosocial 6. wisdom 7. ecology 8. immunity, and 9. moral sense.

Application of this study: The research outcome can serve as a guideline for developing a model for sustainable development in the Ban Moh Luang community, as well as other communities.

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References

Brisut Y. (2015). Community Studies: Basic Research and Science Process. Khon Kaen: Khon Kaen University Publishing.

Kat Muan MaeMo Facebook Group. (2023). The usage of Designed Font “Moh Luang” by Community and the public downloads count. Retrieved 19 April 2023, from https://www.facebook.com/groups/maemohfun/?locale=th_TH

Keudsiri, K. (2008). Community and Cultural Landscape. Bangkok: Ausakanei Publishing.

Moh Muan Moah. (2023). The Performance of Facebook Fanpage “Moh Muan Moah”. Retrieved 19 April 2023, from https://www.facebook.com/profile.php?id=100089624752157

Office of the National Economic and Social Development Board. (2018). Landscape Development to Sustainability by Sufficiency Economy Philosophy Successful case of Royal Development Study Center. Bangkok: HQ Studio.

Srisopa P. (2010). Local Identity in Food Package Design; A Case Study In Samut Songlhram Province. Doctoral Dissertation, Ph.D. in Fine and Applied Arts, Chulalongkorn University, Thailand. (In Thai)

Valliphodom, S. (2008). Chuk Kit Manual Meaning of Cultural Landscape Studies from within and Community Moral Sense. Bangkok: Lek-Praphai Viriyaphan foundation.

Valliphodom, S. (2011, 1 March). Thai Society Studies by Cultural Landscape. Retrieved 19 April 2023, from http://lekprapai.org/watch.php?id=84.

Warangrat, S. Tananchai, D. (2010). Visiting Mae Moh, Mae Moh District Lampang Province. Lampang: n.p.

Houbcham, B. (2023). Figure 1 Conceptual Framework.

Houbcham, B. (2023). Figure 2 Conceptual Framework of Design.

Houbcham, B. (2023). Figure 3 Data Visualization of “Nava Bhumi Model”.

Houbcham, B. (2023). Figure 4 Identity Color Design of Ban Moh Luang Community inspired by colors within community area.

Houbcham, B. (2023). Figure 5 Medias exhibited the historical time of Mae Moh Landscape.

Houbcham, B. (2023). Figure 6 Designed Font named “Moh Luang”.

Houbcham, B. (2023). Figure 7 Motion Graphic “Doi Pha Chang and the legend of Chang Pha” and QR CODE.

Houbcham, B. (2023). Figure 8 Identity of Ban Moh Luang Cultural Landscape in Graphic form.

Houbcham, B. (2023). Figure 9 Cultural Landscape Map of Ban Moh Luang in 2D Graphic and 3D Model.

Houbcham, B. (2023). Figure 11 Public Relations Video Media “Charm of Moh Town Dance” and “Legend of Chang Pha Parade Dance” and QR CODE.

Houbcham, B. (2023). Figure 12 Video Documentary “Community of Ban Moh Luang” and QR CODE.

Houbcham, B. (2023). Figure 13 Video Documentary documentary "Wisdom" and QR CODE .

Houbcham, B. (2023). Figure 14 Development process of “Volcanic Clay dyed Woven Fabrics”.

Houbcham, B. (2023). Figure 15 Video Documentary documentary "Ecology" and QR CODE.

Houbcham, B. (2023). Figure 16 Development process of product packaging for “Jam Pa Dad Volcanic Coffee”.

Houbcham, B. (2023). Figure 17 Video Documentary documentary "Immunity" and QR CODE.

Houbcham, B. (2023). Figure 18 Development process of product packaging “Kaset Plang Luang”.

Houbcham, B. (2023). Figure 19 Project “9 for Seedlings, Afforest for Nature”.

Houbcham, B. (2023). Figure 20 Inspiration of Fanpage named “Moh Muan Moah”.

Houbcham, B. (2023). Figure 23 The Exhibition Day.

ARTS_2024_17

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Published

30-08-2024

How to Cite

Houbcham, B., & Pangkesorn, A. (2024). Cultural Landscapes: Design for a Sustainable Community Concept of Sufficieny Economy Philosophy, Case Study Ban Moh Luang Lampang. Journal of Arts and Thai Studies, 46(2), E3118 . https://doi.org/10.69598/artssu.2024.3118.

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Research Articles