The Development Discourse in Modern Thai Rural Society in the Baan Rai Plai Fun Novel Series
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Abstract
Objectives: This research aimed to analyze the discourse of development in modern Thai rural society as portrayed in the Baan Rai Plai Fun novel series. The study seeked to explore how literature serves as a medium for articulating and presenting the discourse of development within the context of Thai rural society. Each novel in the series chronicles the transformations, challenges, and achievements experienced by rural communities as a result of the development.
Methods: This research employed a document-based research methodology to analyze the Baan Rai Plai Fan novel series, comprising four works: Thara Himalai, Duangjai Akkhanee, Pathapee Leh Ruk, and Wayupak Montra. The analysis was conducted under the framework of the development discourse, with the findings presented through descriptive analysis to summarize the results of the study.
Results: The study revealed that the series presents four areas of primary development discourse, comprising
1. economic development, including integrated agricultural development, ecotourism initiatives, the application of local wisdom, and the principle of the "sufficiency economy"; 2. sustainable development, encompassing economic, social, and environmental dimensions; 3. community strengthening, highlighting self-reliance, adaptation to global changes, mutual trust, community cohesion, and the establishment of clear policies to support community resilience; and 4. enhancement of women's status. These development discourses have an influence on the thinking of people in society. As shown in the novels, they do not only reflect but also reproduce development ideologies in Thai society, responding to the evolving social and economic changes.
Application of this study: This research facilitates an understanding of the rural development in the novels created by using a set of ideas regarding rural development discourses. Additionally, it serves as a methodological approach for analyzing other novels that contain content on rural development.
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