Siimsi: An Analysis of Semiotic Meaning for the Creation of a Visual Art Project


  • Nawat Lertsawaengkit Faculty of Decorative Arts, Silpakorn University
  • Phuvanart Rattanarungsikul Faculty of Decorative Arts, Silpakorn University


Siimsi, Chinese-Thai ritual, Chinese-Thai culture, visual art, contemporary art


This article is a cultural study in the field of Chinese-Thai rituals focusing on the Chinese ceremonial equipment widely known in Thailand as Siimsi (Chinese lottery-poetry) during a time when the inheritance of Chinese culture is affected by mass culture and globalization. This research employed an analysis of semiology through field data collection and interviews with experts, followed by the integration of the body of knowledge from the humanities to visual art design to study the semiotic art in ritual devices and to create a visual art form, "21241". The article aims to analyze the semiotic meaning of Siimsi. The research shows that when disregarding the strict, chaotic and complex rules of the rituals, the semiotic meaning of Siiamsi, which reflects the essence and layers of perspective of people living in Chinese-Thai culture, is revealed.  Such perspective includes 3 factors: supernatural beliefs, moral notions, and social structures, based on familial relationships built from a creative collision between man and nature.


Broomfield, F. (2004). Kwam chue chaochin [Chinese Beliefs]. Bangkok: Wad. (In Thai)

Chalermpantusak, W. (2013).Naew kid kiewkab lokapiwat nai kan wi kro kan mueng [Concept of Globalization]. In Kan Wikroa kanmueng [Analyzing Politics] (pp. 2-55). Bangkok: Sukhothai Thammathirat University. (In Thai)

Chantanayingyong, W. (2020). The Soft Power of the EU: The promotion of normative values through the European neighborhood policy, Journal of European Studies, 26(1), 81-119. (In Thai)

Chaoying Ra Phan Sel. (2017). Retrived 23 July 2020, from

Kham Thamnai Rue Cha Su Kham Nai Tham. (2017). Retrived 23 July 2020, from

Lertsawaengkit, N. (2021) “21241” Newmedia art and gamification on the change of Chinese – Thai cultural concept. Silpakorn University Journal, 14(6), 14-29. (In Thai)

Maytheekriengkrai, C. (2016). Kra buan kan seub tod tang sangkom kong chao Thai chue sai chin chum chon Talad Bann-Mai changwad Chachoengsao [The Transmission of Chinese Tradition to Chineseneess in Talad Ban-Mai Community Chachoengsao], Liberal Arts Review, 11(22), 90–98. (In Thai)

Mitpakdee, P. (2019). Korn setthakid ja sangsan [Before the Creative Economy], Creative Thai- land, 9(12), 14-15. (In Thai)

Phadtharakoonwanid, Ch. (2009). Kwam lhak lhai thang watthanatham: Chak lhomruam pen nueng soo phasomphasan phanthang [Cultural Diversity: From Fusion to Merger]. In K. Penpinan (Ed.), Kwam lhak lhai thang sangkhom watthanatham nai manutsayasart [Sociocultural Diversity in the Humanities] (pp. 17-30). Bangkok: Vibhasa. (In Thai)

Pattranupravat, R. (2015). Kansuebthod kwam pen chin phan kan tham kwamkhaojai nai kwammai lae sanyalak [The Transmission of The Chinese Through Understanding The Meaning and Religious Symbols to The Chinese Descendants in Thai Society], Journal of The Faculty of Arts, Silpakorn University, 37(1), 180–213. (In Thai)

Santasombat, Y. (1997). Manut kab watthanatham [Human and Culture]. Bangkok: Tham- masat University Press (TUP). (In Thai)

Schneider, D.J. (2004). The Psychology of stereotyping. New York, NY: The Guilford Press.

Suksamran, S. (1987). Kwam chue thang sadsana lae pitheekam khong chumchon chaochin [Religious Beliefs and Rituals of the Chinese Community]. Bangkok: Chulalongkorn Uniiiversity. (In Thai)

Tanansuraruek, S. (1989). Phoikuan: Kansong ngoen klap prathed doi chaochin phonthale nai prathet thai [Poeykwan: The Remittance Among Overseas Chinese in Thailand]. Bangkok: Institute of Asian Studies Chulalongkorn University. (In Thai)



How to Cite

Lertsawaengkit, N. ., & Rattanarungsikul, P. . (2022). Siimsi: An Analysis of Semiotic Meaning for the Creation of a Visual Art Project. Journal of Arts and Thai Studies, 44(2), 119–130. Retrieved from



Research Articles