Development of a Management Model for Lanna Cultural Capital from the Sak Khalai Murals of Wat Phra Singh, Chiang Mai Province

Abstract

          This research aims to (1) study the identity, patterns, and meanings of Sak Khalai (leg tattoos) from the murals of Wat Phra Singh, Chiang Mai, (2) develop a cultural capital management model for application in the creative economy, and (3) propose guidelines for adding value to products and services. The methodology is qualitative research and development, conducted through documentary research, mural observation, in-depth interviews with experts, and focus group discussions with stakeholders. The research found that the Wat Phra Singh murals are a crucial repository of Lanna’s Sak Khalai tattoo culture. The tattoos can be classified into four main types that reflect past social statuses and beliefs. Key symbols discovered are the Mom, cat, and peacock, with the “Mom” being recognized as a prominent identity with high potential for economic development. The researcher has developed the “Lanna Sak Khalai Cultural Capital Management Model,” which comprises a database of tattoo patterns with semantic analysis, coupled with an ethical framework for sustainable utilization. The developed model can be used as a tool to preserve at-risk knowledge and applied to create value in Chiang Mai's creative industry, which will help strengthen the potential of Lanna culture as a form of soft power.