AR Map for Retail Store in Mahasarakham University, Kham Riang Campus

Abstract

This study ha the objectives to: 1) To develop AR Map for Retail Store in Mahasarakham University, Kham Riang Campus; and 2) to evaluate the satisfaction of users with the AR Map for Retail Store in Mahasarakham University, Kham Riang Campus. The sample group that was used in this research was 138 MSU student. The research tool was a questionnaire about the satisfaction with the AR map for retail store. The statistical method to analyze data was mean and standard deviation. The results of the research found that: 1) The AR map could present location of the store and could provide the information about the stores, including the type of store, the store name, their types of the product or their service, the opening times, their locations and their directions Information. The map presented the information in form of text, graphic, and picture in total of 45 stores. And 2) The results of a user satisfaction study of the map found that the users were satisfied with the AR Map for Retail Store in Mahasarakham University, Kham Riang Campus all aspects at a high level (= 4.06), when considering each aspect, it was found that all aspects were mean at high levels, the map design ( = 4.10) and content (= 4.01).