THE STRATEGIES OF FINDING REQUIRED E-LEARNING’s VIDEO VIA TikTok APPLICATION BY USING THE HASHTAG #ภาษาจีน

Abstract

The purpose of this research aimed to study the results and strategies for Chinese language learning’s video data on the TikTok application by using the hashtag “ภาษาจีน” “Chinese language” in the Thai word. The results of the research were divided into two majors: 1) unspecific hashtag, which cover all groups of Chinese language learning’s video data, including unrelated to Chinese language learning’s video data. 2) specific hashtags, which cover partial groups of Chinese language learning’s video data. Therefore, should selected selecting hashtags that was not too broad, accuracy, related keywords with the content and search hashtags at least two to three types were easier to search video media that right requirement of the searcher. From the point of view of media producer, a good hashtag naming should matchup with the content, do not used symbols and space. Moreover, do not used too many specific words or too many phrases. In regards to hashtags, do not used more hashtags than necessary and unrelated to the content.