Guidelines for Improving the Service Quality of Spa Laboratory in Vocational be a Member with Vocational Education Commission, Northeast Thailand

Abstract

The objectives of this research were to 1) study the general condition of spa laboratory services in educational institutions under the Office of Vocational Education Commission, Northeastern region, 2) study the service quality of spa laboratories in educational institutions under the Office of Vocational Education Commission, Northeastern region, and 3) propose guidelines for improving the service quality of spa laboratories in educational institutions under the Office of Vocational Education Commission, Northeast region. This research is a qualitative research method by interviewing a sample group of customers who use the spa laboratory service in educational institutions under the Office of Vocational Education Commission, Northeastern region consisted of 20 people. A content classification analysis of the results of the study found that 1) Service condition of spa laboratories in educational institutes under the Office of Vocational Education Commission, Northeast region. There are a number of spa laboratories that can accommodate a number of guests ranging from 5-10 people. 2) Assessment of service quality of spa laboratories in educational institutions under the Office of Vocational Education Commission, Northeast region by using the interview form quality assessment of spa laboratory services in educational institutions under the Office of Vocational Education Commission, Northeastern region is customer response in the concrete aspect of the service understanding Quality Assurance Reliability. 3) Guidelines for improving the service quality of spa laboratories in educational institutions under the Office of Vocational Education Commission, Northeastern region found that 1) The concreteness of the service of the spa laboratory should have more channels of communication. The equipment used in the spa laboratory should be kept fresh and modern. The staff of the SPA laboratory should be dressed as standard. 2) Reliability of the spa laboratory, it should be a member of the Thai Spa Business Association to create credibility for customers who use the service and train employees to have the same standard of professional service. 3) Responsiveness to customers of spa lab, staff should observe customer behavior and provide services to customers without request and be equally comfortable. 4) Quality assurance of spa lab, staff should have knowledge of the language to be able to communicate with international clients and must be able to work under pressure. 5) Empathy spa laboratory staff, the different customer behavior should be observed in order to provide proper service and give equal importance to all customers.