Group of Coffee Farmer’s Development Process in Ubon Ratchathani Province and Design Packaging to Promote Sales

Abstract

The objective of this research was to study the process of farmers' participation in the creation of coffee farmers' groups and to create a model of a group of coffee growers who are strong with participation in Ubon Ratchathani Province. The research implementation process starts with planning to establish a knowledge organization for development, which involves a meeting of researchers to plan research and set goals. Determine various activities for conducting research on the development process of coffee farmer’s groups in Ubon Ratchathani Province. Then, a body of knowledge synthesis for development is done, which is a process of reviewing theories and literature related to research. Then study the data from the observations. In-depth interviews, questionnaires and small meetings among coffee farmers in Ubon Ratchathani Province to find issues of problems and guidelines for the integration of coffee farmers in Ubon Ratchathani Province. The research found that coffee farmers in the beginning group in Ubon Ratchathani province Collected a total of 30 cases in many districts. When conducting group development, a group of farmers who grow coffee at Phu Ya Kha, Ban Plan Chai, Non Ko Sub-district, Sirindhorn District, Ubon Ratchathani Province were selected in a 3-step format: group movement and group growth. It was found that in creating a model of a group of strong coffee farmers with participation It is a good role model for other enterprises. Those who are interested can apply the pattern to suit their own context and potential and in the guidelines for developing packaging to promote sales, it was found that the group had chosen the 5th type of packaging to be used to package roasted coffee beans.