APPROACHES FOR SUSTAINABLE TOURISM: LESSONS FROM STAKEHOLDERS IN BUENG KAN PROVINCE

Abstract

Research article aimed to offer recommendations for safety and service standards in tourism that influence the efficacy of tourism management in Bueng Kan Province. The qualitative data analysis employed content analysis derived from interviews with 12 key informants, Purposive Sampling including government organizations, community or religious leaders, tourism operators, residents, and tourists.

The study findings suggested that a tourism plan must include the cultivation of the province's cultural and natural identity in conjunction with the improvements to infrastructure and transportation systems, as well as the integration of digital technology. The researchers identified that establishing a safety command center, developing advanced alarm systems, personnel training, the promotion of cleanliness practices, and preparing for natural disasters were critical components in enhancing tourists' confidence regarding safety. Enhancing service quality across all dimensions, including accommodation, dining, tourist attractions, and transportation networks, were essential for fostering tourist satisfaction. The utilization of technology, including online reservation systems and intelligent location recommendation platforms, could substantially improve the travel experience. Simultaneously, cultivating human competencies in languages, regional expertise, and crafting services to accommodate all visitor demographics were strategies that bolstered credibility and established the province’s reputation as a premier tourist destination.