THE COMPONENT DIMENSIONS OF THE SERVICE QUALITY OF THE GOVERNMENT SAVINGS COOPERATIVES UNDER THE MINISTRY OF EDUCATION, SAKON NAKHON CO.,LTD.

Abstract

Service quality contains both qualitative and quantitative essentialities for creating the customer satisfaction. This is because the evaluation criteria from the service recipients as well as their satisfaction will indicate how these service recipients think about an operation of the businesses. Then, their thoughts will be used to improve the organization’s service quality to be better. To make the service recipients satisfied, these rules and principles must be adhered by the service providers:  presenting something concrete and reliable, immediate responding to the service recipients, creating confidence in the service recipients while understanding them. The aforementioned aspects are deemed the doctrines of the service provision and they will directly affect the quality of the services.