ความตั้งใจเป็นผู้ประกอบการเพื่อสังคมของนักศึกษาระดับปริญญาตรี มหาวิทยาลัยเกษมบัณฑิต: การวิเคราะห์บนพื้นฐานการศึกษา ความหลงใหล ความฉลาดทางศีลธรรม และทุนทางจิตวิทยา

Thantip pojsupap; Viwan Mukdapragorn; Haripan Hapirak; Suchada Arurat; Veerawat Phumpayom

Authors

Thantip pojsupap Department of Modern Management Faculty of Business Administration Kasem Bundit University, Thailand
Viwan Mukdapragorn Department of Human Resource Management Faculty of Business Administration Kasem Bundit University, Thailand
Haripan Hapirak Department of Marketing Faculty of Business Administration Kasem Bundit University, Thailand
Suchada Arurat Department of Logistics Management Faculty of Business Administration Kasem Bundit University, Thailand
Veerawat Phumpayom Department of Modern Trade Business Innovation Faculty of Business Administration Kasem Bundit University, Thailand

Keywords:

social entrepreneurial education, entrepreneurial psychological capital, entrepreneurial passion, moral intelligence, social entrepreneurial intentions

Abstract

The study aimed to identify variables influencing undergraduates' social entrepreneurship intentions. This study took into account the four main contextual aspects, including social entrepreneurial education, entrepreneurial passion, moral intelligence, and entrepreneurial psychological capital. The study involved 9,035 undergraduate students from Kasem Bundit University, with a sample of 400 participants selected through stratified random sampling for a self-administered questionnaires survey. Multiple regression analysis and descriptive statistics were also used to analyze the quantitative data. The result showed that all independent variables had a significant influence on the dependent variable. The multiple regression model indicated that social entrepreneurial education contributed most to the intention of social entrepreneurs with the regression coefficient was 0.357 and the adjusted coefficient of determination equals 0.627. It can be concluded that social entrepreneurial education, entrepreneurial psychological capital, moral intelligence, and entrepreneurial passion explained as much as 62.7% of the factors that influence social entrepreneurial intention.

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