The influence of artificial intelligence technology perception, job stress, and job insecurity on job satisfaction of employees in a private life insurance company
Keywords:
Artificial Intelligence technology, work stress, job insecurity, job satisfactionAbstract
The widespread use of artificial intelligence technology today has greatly affected people's behavior. This study aimed to study and analyze the influence of AI technology perception, work stress, and job insecurity on job satisfaction of employees in private companies, life insurance businesses, using quantitative research methods. The research sample consisted of 417 employees from private companies, and life insurance businesses still working in Thailand. The sample collection uses the convenience sampling method. Primary data was collected by questionnaire to survey employees' opinions via Google Forms. Inferential statistics were used to analyze the data and to test the hypothesis, including correlation analysis and multiple regression testing. The results indicated that there was a positive correlation between AI technology perception and work stress (Hypothesis 1). There was a negative correlation between AI technology perception and job insecurity (Hypothesis 2). There was a positive correlation between AI technology perception and job satisfaction (Hypothesis 3). Moreover, there was a negative correlation between work stress and job satisfaction (Hypothesis 4). There was a negative correlation between job insecurity and job satisfaction (Hypothesis 5). Lastly, work stress and job insecurity significantly influenced job satisfaction at the .01 level of statistical significance (Hypothesis 6).
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