MODEL OF REWARD SYSTEM MANAGEMENT FOR ENHANCING HUMAN CAPITAL MANAGEMENT EFFICIENCY OF THAI SPORTS EQUIPMENT BUSINESS: QUALITATIVE RESEARCH WITH THEMATIC ANALYSIS

Main Article Content

Assawin Chanthonsarasom
Kannika Inchana

Abstract

This research aimed to describe the model of reward system management for enhancing human capital management efficiency of Thai sports equipment business. Data – validation Variant of qualitative research with in – depth interview was operated. The sample was 18 sport equipment business owners who had registered with Department for Business Development and qualified the inclusion criteria. Sport equipment business owners consist of 7 types; 1) sports equipment retail in specific shop 2) sports apparel retail shop 3) sports wholesale shop 4) sports apparel manufacturer 5) other sports equipment manufacturer 6) sports equipment wholesale and 7) facility operation related sports competition. The Code technique was employed for data analysis. The results were found 3 thematics; 1) the relation of reward system and human capital management efficiency 2) additional casual factor for enhancing human capital management efficiency and 3) model of reward system management for enhancing human capital management efficiency. The model of reward system management for human capital management efficiency emerged from 4 components; Reward structure system, Reward management process, Human capital management performance, and Career path.

Article Details

How to Cite
Chanthonsarasom, A. ., & Inchana, K. . (2022). MODEL OF REWARD SYSTEM MANAGEMENT FOR ENHANCING HUMAN CAPITAL MANAGEMENT EFFICIENCY OF THAI SPORTS EQUIPMENT BUSINESS: QUALITATIVE RESEARCH WITH THEMATIC ANALYSIS. Journal of Modern Sport Management, 1(1), 29–40. Retrieved from https://so08.tci-thaijo.org/index.php/JournalMSM/article/view/319
Section
Research Article

References

Bartosz, K., & Ireneusz, G. (2020). Gender and age as determinants of expected rate of return on human capital. Journal of Management & Business Administration, 28(4), 30 - 50. doi: 10.7206/cemj.2658-0845.33

Chankuna, D., & Sriboon, N. (2022). Fitness center marketing in Thailand: Antecedents and consequences of COVID-19 pandemic. In. R. M. Crabtree & J. J. Zhang (Eds.). Sport Marketing in a Global Environment: Strategic Perspectives (pp. 34 - 50). Abingdon, United Kingdom: Routledge. doi: 10.4324/9781003270041-3

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Thousand Oaks, CA: Sage.

David, K., Russ, C., & Benjamin, C. (2021). Charting a path between firm-specific incentives and human capital-based competitive advantage. Strategic Management Journal, 42(2), 386 - 412. doi: 10.1002/smj.3226

DBD Data Ware house. (2021). Juristic person information. Retrieved from https://dataware house.dbd.go.th/juristic/index

Dittachai Chankuna, Assawin Chanthonsarasom, Kannika Inchana, Thitipong Sukdee, & Nilmanee Sriboon. (2021). Impact of COVID-19 on Sport Industry in Thailand. Academic Journal of Thailand National Sports University, 13(2), 263 - 276.

Fatile, J., & Hassan, K. (2020). Technological innovation and human capital development in Nigeria: A study of Ogun State Technological Hub. BVIMSR Journal of Management Research, 12(2), 59 - 72.

Isablella, H., and Haibo, Z. (2021). Health as human capital in entrepreneurship: Individual, extension, and substitution effects on entrepreneurial success. Entrepreneurship Theory & Practice, 45(1), 18 - 42. doi: 10.1177/1042258719867559

Kanchanat Udomsook. (2021). The communications for development Esports in Thailand. Dhurakij Pundit Communication Arts Journal, 15(1), 128 - 160.

Kannika Inchana and Assawin Chanthonsarasom. (2021). Reward system management and human capital management efficiency of Thai sports equipment business. Academic Journal of Thailand National Sports University, 13(3), 161 - 174.

Kanokporn Krajangsaeng, & Prasopchai Pasunon. (2019). The research methodology convergent parallel design in management research. Journal of Humanities and Social Science Thonburi University, 13(1), 130 - 138.

Phumin Kidlerdlum. (2021). Under Armour Prakat Plot Phanakngan Thua Lok 600 Khon Sen Phonkrathop COVID. Retrieved from https://www.efinancethai.com/LastestNews/ LatestNewsMain.aspx?ref=A&id=UkovZ3p1TTZQZnM9

PPTV Online. (2021). “Spur” KlapLam Mai Plot Phanakngan Tae Lot Ngoenduean Bot Borihan. Retrieved from https://www.pptvhd36.com/sport/news/123512

Rahman, U. Y. (2020). Utilization of Indonesia's digital economy to invest in human capital and provide socio-economic support to stimulate economic growth. International Journal of Business & Administrative Studies, 6(6), 312 - 322. doi: 10.20469/ijbas.6.10003-6

Siamsport. (2021). Phit Wairat Rabat Nayok Sang Lot Ngoenduean Phanakngan 50%. Retrieved from https://www.siamsport.co.th/football/thaipremierleague/view/180519

Suradit Lohalaksanadech, Saowalee Kaewchuay, Pram Inprom, & Somthop Thithathan. (2021). The synthesis of Esports administration in Thailand. Journal of Health, Physical Education and Recreation, 47(1), 150 - 160.