Published: 2022-06-30

Full Issue

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Editorial Note

Editorial Note

Academic Article

THE DIRECTION OF THE SPORTS INDUSTRY ACCORDING TO THE 7th NATIONAL SPORTS DEVELOPMENT PLAN (2023-2027)

Wanchalee Noriya

1-16

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AUGMENTED REALITY AND MODERN SPORT MANAGEMENT

Suttinee Sriburi

17-28

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Research Article

MODEL OF REWARD SYSTEM MANAGEMENT FOR ENHANCING HUMAN CAPITAL MANAGEMENT EFFICIENCY OF THAI SPORTS EQUIPMENT BUSINESS: QUALITATIVE RESEARCH WITH THEMATIC ANALYSIS

Assawin Chanthonsarasom, Kannika Inchana

29-40

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