Published: 2026-11-08

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Research Article

A SURVEY OF THAI VOLLEYBALL FANS’ PERCEPTIONS OF THE FIVB VOLLEYBALL WOMEN’S WORLD CHAMPIONSHIP ORGANIZED UNDER THE GREEN HEART EVENT CRITERIA TOWARDS A CARBON-NEUTRAL EVENT

Kittikun Sangnin

1-18

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GUIDELINES FOR BUILDING MEMBER LOYALTY IN FITNESS BUSINESSES IN BANGKOK

Satjawat Jarueksil, Sutthiwat Deesan, Pannathorn Khetsakul

19-32

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COMPARATIVE BUSINESS MODEL ANALYSIS OF CONTEMPORARY PROFESSIONAL MUAY THAI PROMOTIONS: A DOCUMENT-BASED MULTIPLE CASE STUDY, 2020–2024

Sirichet Punthipayanon, Supranee Kwanboonchan, Supranee Guptasa, Untika Thammaphati, Phanu Kusolwong

33-47

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Academic Article

DIGITAL TRANSFORMATION IN SPORTS COMPETITION MANAGEMENT AND THE APPLICATION OF REAL-TIME SCORING SYSTEMS: A CASE STUDY OF THE PDGA LIVE APPLICATION

Poschanan Niramitchainont

48-66

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THE “STADIUM OVERFLOW” PHENOMENON AND SAFETY GOVERNANCE IN THAI FOOTBALL COMPETITIONS: A STRUCTURAL ANALYSIS AND POLICY RECOMMENDATIONS

Krisana Thuampeng

67-83

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