STRATEGIC MANAGEMENT FRAMEWORK FOR STUDENT-ATHLETES IN THAILAND NATIONAL SPORTS UNIVERSITY: INTEGRATING LTAD AND SPLISS MODELS
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Abstract
This study develops the Student-Athlete Strategic Management Framework (SASMF) to strengthen the role of sport universities in promoting human and social development through sport. Guided by the Long-Term Athlete Development (LTAD) and SPLISS models A qualitative design was employed through Ethnographic Delphi Futures Research (EDFR). Data analysis was conducted through grounded theory and inductive content analysis, revealed five strategic domains: executive leadership, coaching and training, academic pedagogy, curriculum innovation, and sports operations and data management. The SASMF provides a practical model for harmonizing academic and athletic systems to support dual-career student-athletes in developing nations. Findings emphasize leadership integration, evidence-based coaching, flexible pedagogy, and data-informed decision-making as essential drivers of sustainable sport development. This research contributes to the field of sport for development by localizing global performance models and offering actionable insights for higher education policy, institutional innovation, and community impact in the Thai context.
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