Vol. 4 No. 3 (2025): ๋ีJuly - September 2025

View Vol. 4 No. 3 (2025): ๋ีJuly - September 2025

Published: 2025-09-19

Research Articles

THE CAUSAL RELATIONSHIP BETWEEN ORGANIZATIONAL CLIMATE AND WORK COMPETENCIES AFFECTING THE WORK EFFECTIVENESS OF FRONTLINE PERSONNEL AT THE ROYAL THAI ARMED FORCES HEADQUARTERS: A STUDY OF ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE

Kamolchanok Niyasom, Pashatai Charutawephonnukoon

1-21
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THE INFLUENCE OF BRAND IMAGE AND PERCEIVED QUALITY ON THE CUSTOMER EXPERIENCE AND PURCHASE DECISION OF HERBAL SUPPLEMENTS AMONG OLDER PEOPLE

Phetcharat Athawaytee Athawaytee, Nakamol Chansom

22-38
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THE INFLUENCE OF THE SERVICE MARKETING MIX (7PS) ON REVISIT INTENTION: A COMPARATIVE ANALYSIS OF TWO SUKI-SHABU RESTAURANT BUSINESS MODELS

Teetut Tresirichod, Tanasak Wahawisan

39-55
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THE INFLUENCE OF BRAND VALUE ON THE REPURCHASE DECISION FOR THAI CANNED FISH BY OPERATORS OF MAKE-TO-ORDER RESTAURANTS

Aphitsada Dinmuang, Tanasak Wahawisan, Teetut Tresirichod

56-73
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THE IMPACT OF INTERNAL CONTROL BASED ON THE COSO FRAMEWORK AND PROFESSIONAL ETHICS OF INTERNAL AUDITING ON ACCOUNTING EFFICIENCY OF PRIVATE LISTED COMPANIES IN BANGKOK METROPOLITAN

Nongnuch Butsalee, kalyaporn Panmarerng

74-87
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Book Review

Leadership and Self-Deception

ดวงนภา ทรัพย์แสนดี

88-90
- PDF

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