Soft Power and music in Thai society

Abstract

Music plays a significant role as a Soft Power tool for Thai society, generating interest and understanding from the international community. The diverse presentation of Thai culture and perspectives through music not only provides enjoyment but also serves as a potent form of Soft Power, allowing the world to appreciate Thai. Despite the evolution of the global music landscape and shifting listening trends, certain genres of Thai music have risen to prominence, playing a crucial role in entertainment and enhancing Thailand's global recognition. Foreign policy reinforces Soft Power by elevating the country's status as a bridge between major and developing nations. Cultural diplomacy through music promotes economic cooperation, cultural exchange, and the forging of alliances. Music acts as a vital symbol that shapes both domestic and international society. The integration of local music with innovation fosters cultural understanding and boosts tourism. Consequently, music is an influential Soft Power representative capable of building a positive image of Thailand on the global stage.