Vol. 2 No. 1 (2023): January - March 2023

View Vol. 2 No. 1 (2023): January - March 2023

Published: 2023-01-05

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Research Articles

FACTORS AFFECTING BANGKOKERS’ DECISION TO PURCHASE AIR PURIFIERS

Supachai Limptosuwan, Abhisit Praphanphat, Vishnu Tanwandee, Panus Raiubsri, Pimpa Hirankitti

1-13
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CONSUMER BEHAVIOR AND MARKETING MIX FACTORS AFFECTING DECISIONS TO PURCHASE COFFEE FROM AMAZON CAFÉ OF CONSUMERS LIVING IN BANGKOK AND VICINITY

Kittiphun Khongsawatkiat

14-24
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A COMPARATIVE STUDY OF DEMOGRAPHIC GROUPING ON THE FUTURE DEMAND FOR EMPLOYEE SKILLS

Chaojing Lin, Phatthararuethai Kenikasahmanworakhun

25-41
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THE INFLUENCE OF MARKETING FACTORS ON CONSUMERS’ DECISION IN PURCHASING PACKAGED DAIRY PRODUCTS: THE EVIDENCE FROM SICHUAN PROVINCE

Yinglong Zhang, Phatthararuethai Kenikasahmanworakhun

42-53
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Academic Articles

SERVICE EFFICIENCY IN THE CONTEXT OF A NEW WAY OF SOCIETY: A CASE STUDY OF THE RESTAURANT TO EAT YU DEE OF THE OFFICE OF THE AGRICULTURAL MUSEUM IN HONOR OF HIS MAJESTY THE KING

Teerayuth Pramaipim, Chanattee Poompruk

54-69
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Book Review

มรดกทางวัฒนธรรมเพื่อการท่องเที่ยวอย่างยั่งยืน หลังวิกฤตโควิด-19

Wimonmas Masomboon

70-72
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