Strategies to Create Humour in the Social Media Programme “Un-Ja the Reality”
DOI:
https://doi.org/10.69598/artssu.2022.1245.Keywords:
humour, social media, Un-Ja the reality programmeAbstract
The objectives of this article are to 1) analyse the strategies used to create humour in the social media programme titled “Un-Ja the Reality,”and 2) analyse how the application of these strategies affect the programme.The data was gathered from the programme scripts of 20 episodes. It was found that there are 3 main strategies used throughout the programme, which are 1) the content strategy, including the narratives of personal lives, the linking to the current situations, the reference to famous people, and the teasing of married couples; 2) the language technique strategy, including the use of hyperboles, verbal irony, metaphors, critiques on appearance and plot twists; and 3) the performance strategy, including exaggeration and direct communication with the audience.These humour strategies thus serve as 1) the show’s reflection of the roles of today’s parents, 2) commercial advertisements, and 3) the creation of a new type of social media programme.
Downloads
References
Anansapsuk, O. (2016). Thoikham Nai Phokphan Nai Kan Sadaeng Diao Maikhrofon Khrang Thi 7-10 Khong Udom Tae Pha Nit. [Verbal Irony in Udom Taepanich’s 7-10 Episode Stand-Up Comedy]. Master Thesis, M.A. in Thai. Chulalongkorn University, Thailand (In Thai)
Aristotle. (2011). The Basic Works of Aristotle. R. McKeon (Ed.) New York: Modern Library.
Chamchote, N. (1978). Hasayarot Nai Wannakam Roikrong Khong Thai Samai Rattanakosin Phoso 2325-2475. [Rasa (Aesthetics) in Thai Verse Literature Rattanakosin’s 1782 – 1932]. Master Thesis, M.A. in Thai, Srinakharinwirot University, Thailand. (In Thai)
Chanbanchee, Y. (2008). Kon Withikan Chai Phasa Nai Ngan Khian Aromkhan Khong Ket Sep Sawat Pan Ka Wong Na Ayutthaya. [The Techniques of Thai Humour in the Prose of Ketsaeosawas Pakalawong Na Ayudhaya]. Master Thesis, M.Ed. in Educational Linguistics, Srinakharinwirot University, Thailand. (In Thai)
Eiamutama, T. (2008). Konlawithi Lae Kan Chai Phasa Phuea Sang Aromkhan Nai Lakhon Khan Raikan Wa Rai Ti KemCho Ching Roi Ching Laan. [Strategies and Use of Humourous Language in the Series Game Show Breaks of the Variety “Ching Roy Ching Laan”]. University of the Thai Chamber of Commerce Journal, 28(4), 66-83. (In Thai)
Elmer, M. (1985). Theories of Humor. Encyclopedia Americana 14: 563-564.
Freud, S. (1905). Der Witz und seine Beziehung zum Unbewussten. Frankfurt am Main: Fischer Taschenbuch. (In German)
Glahwikgid, W. (2005). Aromkhan Nai Khokhwam Samretrup. [Humour in text Sms]. Master Thesis, M.Ed. in Thai, Srinakharinwirot University, Thailand. (In Thai)
Hobbes, T. (1651). Leviathan. London: Crooke. Facsimile edition: Oxford: Clarendon Press.
Mahittivanicha, N. (2020). Sathiti Lae Phruet Kammakan Chai Social Media Thua Lok Traimat 1 Pi 2020. [Statistics and Behavior Using Social Media Global Q1 2020]. Retrieved 20 April 2020, from https://www.twfdigital.com/blog/2020/02/global-social-media-usage-stats-q1-2020. (In Thai)
Mina, P. (2017). Kon Withikan Sangsan KhwamTalok Nai Raikan Thorathat Thai. [The Strategies of Creating Humor In Thai Television Programs]. Veridian E-Journal,11(3), 2300-2313. (In Thai)
Morreal, J. (1987). The Philosophy of Laughter and Humor. New York: State University of New York Press.
Nuttachit. (2018). Itthiphon Social Media Su Prakotkan TheNewNormal 2018. [Influence of Social Media to Phenomenon “The New Normal 2018”]. Retrieved 20 April 2020, https://marketeeronline.co/archives/73679. (In Thai)
Pacharadech, P., & Sungkaman, U. (2016). Konlawithi Thang Watchana Patibat Sat Nai Diao Maikhrofon. [Pragmatic Strategies in Udom Taepanich’s Stand-Up Comedy]. ‘Vacana’ Journal of Language and Linguistics Mae Fah Luang University, 4(2), 20-39. (In Thai)
Panpothong, N. (2006). Mong Khatthaliya Cha Cha Chak Mum Mong Nak Phasa Nueaha Lae Konlawithi. [See Kattaleeya JaJa from linguist viewpoint: Content and Strategy]. Bangkok: Academic Works Publish Project. (In Thai)
Phakdeephasook, S. (2006). Aromkhan Nai Katun Kan MueangThai. [Humor in Thai Political Cartoons]. Journal of Thai Language and Literature, 86-143. (In Thai)
Haig, R. A. (1988). The Anatomy of Humour, Biopsychosocial and Therapeuti Perspective. Springfield, IL: Charles C Thomas.
Sanguanpong, S. (2020). Aromkhan Nai Raikan Thoei Thiao Thai. [The Humor in Toey-Tiew-Thai]. Master Thesis, M.A. in Thai, Graduate School, Silpakorn University, Thailand. (In Thai)
Siriyuwasak, U. (2004). Suesanmuanchon Bueangton Suemuanchon Lae Sangkhom. [Basic of Mass Communication: Mass Media Culture and Social]. Bangkok: Chulalongkorn University Press. (In Thai)
Soonthornpasuch, M. (2020). Kan Suesan Aromkhan Thi Sathon Kan Lueak Patibat Nai Sangkhom Thai. [Humor communication that reflects discrimination in Thai society]. Journal of Communication Arts, 38(1). 69-82. (In Thai)
Thungjaeng, A. (2017). Patchai Thi Mi Itthiphon To Kan Tatsinchai Lueak Rap Chom Rai Kan Phan Thang Sue Onlai. [Factors influencing the decision on watching social media Program]. Master Thesis, MBA in Business Adminstration, Thammasat University, Thailand. (In Thai)
Wijitboonyaphakdi, P. (2011). Sue Sangkhom Onlai Sue Haeng Anakhot. [Social media: The media of the future]. Journal of Management, 31(4), 99-103. (In Thai)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Journal of Arts and Thai Studies, Silpakorn University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
