Strategies to Create Humour in the Social Media Programme “Un-Ja the Reality”
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Abstract
The objectives of this article are to 1) analyse the strategies used to create humour in the social media programme titled “Un-Ja the Reality,”and 2) analyse how the application of these strategies affect the programme.The data was gathered from the programme scripts of 20 episodes. It was found that there are 3 main strategies used throughout the programme, which are 1) the content strategy, including the narratives of personal lives, the linking to the current situations, the reference to famous people, and the teasing of married couples; 2) the language technique strategy, including the use of hyperboles, verbal irony, metaphors, critiques on appearance and plot twists; and 3) the performance strategy, including exaggeration and direct communication with the audience.These humour strategies thus serve as 1) the show’s reflection of the roles of today’s parents, 2) commercial advertisements, and 3) the creation of a new type of social media programme.
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