The Creative Evolution of Barbie Movies and Its Implications for Chinese Children’s Films

Abstract

The American company Mattel has launched the Barbie series of children’s films since 2001, successively developing multiple series such as the “Fairy Tale Princess Series,” “Fairy Series,” and “Modern Series,” with a distinct evolution of creative concepts. This can provide insights for the creation of Chinese children’s films in terms of industrial linkage, theme innovation and character portrayal, and highlight the “child-centered” educational concept in films. Especially for the creation of children’s films targeting girls as the audience, it reveals the evolution of feminist ideology in this series is conducive to the expression of gender concepts in the films and helps children establish healthy gender views.