Factors Affecting Consumers’ Intention to Purchase Electric Vehicles in Bangkok Metropolitan Region, Thailand
Keywords:
Purchase Intention, Electric Vehicles, Product Perception, Perceived Behavioral Control, AttitudeAbstract
The objective of this research was to study the factors affecting purchase intention of electric vehicles, including attitude, behavioral control perception, cognitive status, subject norm, and product perception of consumers in Bangkok Metropolitan Region, Thailand using empirical research analysis. This study involved an infinite population. The sample size was 360 individuals.
Finding are as follows: attitude, perceived behavioral control, cognitive status, subject norm and product perception have influence on the intention to purchase electric vehicles. The results of this study can provide useful information to researchers, companies and individuals working in relevant organizations and agencies.
References
กองแผนงาน กรมการขนส่งทางบก. (2565). สถิติจำนวนรถจดทะเบียนใหม่ตามกฎหมายว่าด้วยรถยนต์ และกฎหมายว่าด้วยการขนส่งทางบก ปี พ.ศ. 2565 รวมทั่วประเทศ. ค้นจาก https://web.dlt.go.th/statistics/index.php
สมาคมยานยนต์ไฟฟ้าไทย. (2565). Thailand Electric Vehicle Outlook 2022. ค้นจาก http://www.evat.or.th/15708256/current-status
สำนักงานส่งเสริมเศรษฐกิจดิจิทัล. (2564). ยานยนต์ไฟฟ้า (Electric Vehicle: xEV) กับอุตสาหกรรมดิจิทัล. ค้นจาก https://www.depa.or.th/th/article-view/electric-vehicle-xev-07102021
สำนักงานสภานโยบายการอุดมศึกษา วิทยาศาสตร์ วิจัยและนวัตกรรมแห่งชาติ. (2563). สมุดปกขาว “การส่งเสริมและพัฒนายานยนต์สมัยใหม่”. ค้นจาก https://www.nxpo.or.th/th/report/5412
สำนักงานสภาพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2565). แผนพัฒนาเศรษฐกิจและสังคมแห่งชาติ ฉบับที่ 13. ค้นจาก https://www.nesdc.go.th/download/Plan13/Doc/Plan13_Final.pdf
สุวิมล ติรกานันท์. (2548). ระเบียบวิธีการวิจัยทางสังคมศาสตร์: แนวทางสู่การปฏิบัติ. สำนักพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย.
Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, https://doi.org/https://doi.org/10.1016/j.jclepro.2020.120334
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prince Hall.
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84, 191-215.
Barros, V., & Pádua, H. (2019). Can green taxation trigger plug-in hybrid electric vehicle acquisition?. EuroMed Journal of Business, 14(2), 168-186.
Bennett, R., & Vijaygopal, R. (2018). Consumer attitudes towards electric vehicles: Effects of product user stereotypes and self-image congruence. European Journal of Marketing, 52(3/4), 499-527.
Bhattacharyya, S. S., & Thakre, S. (2021). Exploring the factors influencing electric vehicle adoption: an empirical investigation in the emerging economy context of India. Foresight, 23(3), 311-326.
Buca, P. V., & Brausen, J. (1997). The clectric vehicle market. Competitiveness Review: An International Business Journal, 7(1), 36-45.
Carter, R. F. (1959). Bandwagon and sandbagging effects: Some measures of dissonance reduction*. Public Opinion Quarterly, 23(2), 279-287.
Chan, C. C. (1999). An overview of electric vehicle propulsion control strategy. IFAC Proceedings Volumes, 32(2), 8124-8129.
Chang, S.-H., Chih, W.-H., Liou, D.-K., & Yang, Y.-T. (2016). The mediation of cognitive attitude for online shopping. Information Technology & People, 29(3), 618-646.
Costa, C. M., Barbosa, J. C., Castro, H., Gonçalves, R., & Lanceros-Méndez, S. (2021). Electric vehicles: To what extent are environmentally friendly and cost effective? – Comparative study by european countries. Renewable and Sustainable Energy Reviews, 151, 111548.
Degirmenci, K., & Breitner, M. H. (2017). Consumer purchase intentions for electric vehicles: Is green more important than price and range?. Transportation Research Part D: Transport and Environment, 51, 250-260.
Dutta, B., & Hwang, H.-G. (2021). Consumers purchase intentions of green electric vehicles: The influence of consumers technological and environmental considerations. Sustainability, 13(21), 12025.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Feldman, R. S., & Garrison, M. (1996). Understanding Psychology. McGraw-Hill.
Finch, G., Goehring, B., & Marshall, A. (2017). The enticing promise of cognitive computing: high-value functional efficiencies and innovative enterprise capabilities. Strategy & Leadership, 45(6), 26-33.
Goel, V. (2007). Anatomy of deductive reasoning. Trends in Cognitive Sciences, 11(10), 435-441.
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate data analysis: A global perspective. Retrieved from https://www.researchgate.net/publication/237009923_Multivariate_Data_Analysis_A_Global_Perspective/citation/download
Honig, W. K., & Urcuioli, P. J. (1981). The legacy of Guttman and Kalish (1956): 25 years of research on stimulus generalization. Journal of the Experimental Analysis of Behavior, 36(3), 405-445.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. Retrieved from https://books.google.co.th/books?hl=th&lr=&id=HLuo1sawoAYC&oi=fnd&pg=PA81&dq=Howard+and+Sheth++(1969)+pdf&ots=IfpEaU9x_w&sig=LiANUUu5YIjUYDTpjTs1_9o49Uo&redir_esc=y#v=onepage&q&f=false
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2-3), 139-155.
Kim, Y., Kim, H., & Suh, K. (2021). Environmental performance of electric vehicles on regional effective factors using system dynamics. Journal of Cleaner Production, 320(20), https://doi.org/10.1016/j.jclepro.2021.128892
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(2), 115-120.
Liu, J., Bech, A. C., Stolzenbach Waehrens, S., & Bredie, W. L. P. (2021). Perception and liking of yogurts with different degrees of granularity in relation to ethnicity, preferred oral processing and lingual tactile acuity. Food Quality and Preference, 90, https://doi.org/10.1016/j.foodqual.2020.104158
Luo, D., & Zhang, J. (2012). The development model of new energy vehicle in Henan Province based on the weighted grey target decision. Grey Systems: Theory and Application, 2(3), 437-445.
Mahoney, M. J., & Thoresen, C. E. (1974). Self-control: Power to the person. Brooks/Cole.
Malik, Y., Prakash, N., & Kapoor, A. (2018). Green Transport: A way forward for environmental sustainability. Environment, politics, and society (research in political sociology, vol. 25), https://doi.org/10.1108/S0895-993520180000025009
Manstead, A. S., & Van Eekelen, S. A. (1998). Distinguishing between perceived behavioral control and self‐efficacy in the domain of academic achievement intentions and behaviors. Journal of applied social psychology, 28(15), 1375-1392.
Murchison, C. (1935). A handbook of social psychology. Retrieved from https://psycnet.apa.org/record/1935-05283-000
Rogers, E. M. (2010). Diffusion of innovations (4 ed.). Simon and Schuster.
Rosenberg, M. J. (1960). A structural theory of attitude dynamics. Public Opinion Quarterly, 24(2), 319-340.
Shukla, A. (2009). A Market Study on Hybrid Vehicle and the Concept of V2G. Retrieved from http://www.dolcera.com/wiki/index.php/A_market_study_on_Hybrid_vehicles_and_the_concept_of_V2G
Si, H., Shi, J.-g., Tang, D., Wu, G., & Lan, J. (2020). Understanding intention and behavior toward sustainable usage of bike sharing by extending the theory of planned behavior. Global Ecology and Conservation, 26, https://doi.org/10.1016/j.gecco.2021.e01513
Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114.
Soorani, F., & Ahmadvand, M. (2019). Determinants of consumers’ food management behavior: Applying and extending the theory of planned behavior. Waste Management, 98, 151-159.
Wadeson, N. (2008). 91 Cognitive Aspects of Entrepreneurship: Decision-Making and Attitudes to Risk. In A. Basu, M. Casson, N. Wadeson, & B. Yeung (Eds.), The Oxford handbook of entrepreneurship. Oxford University Press.
Wan, C., Shen, G. Q., & Choi, S. (2018). The moderating effect of subjective norm in predicting intention to use urban green spaces: A study of Hong Kong. Sustainable Cities and Society, 37, 288-297.
Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model. Transportation, 43, 123-143.
Zinkhan, G. M., & Smith, D. C. (1992). Managing brand equity: Capitalizing on the value of a brand name. Journal of Marketing, 56(2), 125-128.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Doctor of Philosophy in Social Sciences Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
