TRANSFERRING THE USE OF INFORMATION TECHNOLOGY IN DIGITAL MARKETING FOR THE COMMUNITY ENTERPRISE GROUP, BANG PHLI DISTRICT, SAMUT PRAKAN PROVINCE

Abstract

The development of digital marketing Information technology transfer has surveyed the need for digital marketing information technology skills among a group of 195 community enterprises. This sampling technique consisted of simple random sampling. The study utilized the components of digital marketing information technology skills to develop learning content under the guidance of the Digital Development Framework (DGA) 7 steps as online lesson was applied with 79 students together with the use of information on technology digital market achievement as follows 1. The digital marketing Information technology skill needed of the community enterprise members consisting of four aspects: 1) the use of modern technology to access customers; 2) the creation of interesting content; 3) the analysis and selection of specific target buyer groups; and 4) the presentation of ownership details. The average score was at the highest level 2. The transfer of digital marketing information technology usage, following the DGA 7-step framework in an online lesson format, had an average appropriateness score was highest level 3. The effectiveness of using digital marketing information technology after learning through the transfer of digital marketing technology skill among the community enterprise group in Bang-Puli Distract, Samut Prakan Province, had an average score higher than the set standard (70%), at 81.89%, with a standard deviation of 9.48. The t-value is 1.78, which is significantly higher than the set standard at the .05 level.