Guidelines for developing an agricultural tourism rout in Mueang distric, Uthai Thani province

Abstract

The objectives of this research were 1) to study the process of developing agricultural tourism routes in Mueang District, Uthai Thani Province, and 2) to develop an agricultural tourism route in Mueang District, Uthai Thani Province. It was action research combined with qualitative research that involved the community in the research process. The sample group consisted of 4 enterprise groups by selecting enterprise groups that operated in agriculture or had agricultural products with voluntarily participated in the project, and 30 community leaders. The results of the study found that 1) the process of developing to promote tourism routes was composed of natural tourist attractions, along with a climate and unique natural characteristics, transportation and safe, adequate utilities, and public relations, collaboration with both government and private sectors. 2) Guidelines for developing agricultural tourism route was interesting and could be developed as tourism route due to the readiness of personnel, physical nature, management, and marketing.