EVALUATION OF IMPLEMENTATION OUTCOMES OF THE LIVESTOCK FARMING PROMOTION PROJECT IN THE SOUTHERN BORDER PROVINCES A CASE STUDY OF JUWI MEAT GOAT FARM IN PATTANI’S SAIBURI DISTRICT

Abstract

The purpose of this research is to evaluate the implementation outcomes of the livestock farming promotion project in southern Thailand. We conducted research at the Juwi meat goat farm in Saiburi District, Pattani. The sample was comprised of 29 Farmers associated with Juwi meat goat farm. We utilized a mixed method approach (qualitative and quantitative) research design. We gathered data from interviews, observations, and evaluation forms. We utilized the CIPP model to analyze the data. We determined the mean and standard deviation. Results revealed that the business operations of Juwi meat goat farm included raising, buying, and selling of meat goats. The primary source of income for Juwi goat meat farm was derived from selling meat goats and butchering meat goats. Moreover, Juwi meat goat farm earned additional income from selling goat manure. With proper care, meat goats at the farm were reared indoors. Regarding the product development following the national policy on science, technology, and innovation (STI) under the livestock farming promotion project in southern Thailand. Juwi meat goat farm developed two goat meat products; goat jerky and sun-dried goat meat, Additionally, they designed bespoke logos and packaging each product. Lastly, they developed prototypes of both products. Furthermore, Juwi meat goat farm designed marketing strategies for selling the two products and provided training for Juwi meat goat farmers who were interested in producing goat jerky and sun-dried goat meat. Overall, the implementation outcomes of the livestock farming promotion project in the Juwi goat farm of Saiburi District, Pattani were found to be advantageous.