Published: 06/30/2025

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Research Article

SERVICE MARKETING MIX AND CUSTOMER EXPERIENCE MANAGEMENT AFFECTING THE REVISIT INTENTION OF JPG COFFEE SHOP IN GUANGZHOU GUANGDONG

Runzi Xie, Pasiri Khetpiyarat, Kullaya Uppapong

14-24

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MARKETING MIX FACTORS AFFECTINGMARKETING MIX FACTORS AFFECTING THE DECISION TO BUY FRESHLY PREPARED READY TO EAT FOOD IN CONVENIENCE STORES IN BANGKOK THE DECISION TO BUY FRESHLY PREPARED FOOD READY TO EAT IN CONVENIENCE STORES IN BANGKOK

Apisit Suknak, Palida Srisornkompon

40-55

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MARKETING MIX FACTORS AFFECTING THE SURVIVAL OF GROCERY STORES IN COMPETITIVE SITUATIONS WITH MODERN CONVENIENCE STORES: A CASE STUDY OF AREAS AROUND MAHASARAKHAM UNIVERSITY

Suwich Tirakoat

56-67

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THE CORE SERVICE QUALITY AND PERIPHERAL SERVICE QUALITY AFFECT TO SHARING ON SOCIAL NETWORK INTENSION THROUGH PERCEIVED AFFECTIVE VALUE AND PERCEIVED COGNITIVE VALUE OF THAI TOURISTS WHO VISIT TO THE DHAMMACHEDI MUSEUM WAT PA BAN TAT UDON THANI PROVINCE

Siriwan Sananaue, Viroj Jadesadalug

68-86

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INTEGRATING THE SYSTEM FOR DISBURSING COMPENSATION FOR WORK PERFORMED AFTER HOURS OF COLLEGE OF INDUSTRIAL TECHNOLOGY, KING MONGKUT’S UNIVERSITY OF TECHNOLOGY NORTH BANGKOK

Asamaporn Mankong

87-95

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A STUDY OF REAL ESTATE COMPONENTS INFLUENCING MENTAL HEALTH CONDITIONS IN URBAN COMMUNITIES OF NORTHEAST THAILAND

Nath Amornpinyo, Sitthiphon Phanthura, Soempan Iamchabok, Phongsak Thanongthanasit, Sap Amornpinyo, Piyathida Amornpinyo, Atchana Duangphaeng

96-107

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A STUDY ON THE FACTORS AFFECTING TO REVENUE AND VALUATION OF PRESIDENT BAKERY PUBLIC COMPANY LIMITED

Kultida Wongpipat

108-128

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THE EFFECT OF AUDITING TECHNIQUES IN THE DIGITAL AGE AND AUDITING INNOVATION ON AUDIT SUCCESS OF THE CERTIFIED PUBLIC ACCOUNTANT IN THE STOCK EXCHANGE OF THAILAND

Thitiworada Sangsawang

129-146

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Academic Article

CHALLENGES AND OPPORTUNITIES OF AI IN MODERN PUBLIC RELATIONS: A CRITICAL PERSPECTIVE AND SUSTAINABLE PRACTICES

Pakamon Sasatanun

1-13

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THE CREATION OF CORPORATE GOVERNANCE FOR COLLATERAL DEBENTURE IN THAILAND

Siwawong Thongsongsom, Pattaragit Netiniyom

25-39

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