Published: 08/31/2026

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Research Article

THE DEVELOPMENT AND PILOT IMPLEMENTATION OF A COMMUNITY-LEVEL SOCIAL MEDIA FAKE NEWS MANAGEMENT MECHANISM TO REDUCE DECEPTION RISKS AMONG BABY BOOMER OLDER ADULTS IN NONG BUA LAMPHU PROVINCE

Sucheera Sinsap, Supagrit Pitiphat

1-29

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A DIGITAL MARKETING MODEL FOR COMMUNITY ENTERPRISES IN CHOENG DOI SUB-DISTRICT, DOI SAKET DISTRICT, CHIANG MAI PROVINCE

Walaiphon Suphan

30-46

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THE IMPACT OF INTEGRATED COST MANAGEMENT CAPABILITIY ON THE SUSTAINABLE SUCCESS OF COMMUNITY ENTERPRISES ENGAGED IN FOOD PROCESSING AND FOOD PRODUCTS IN KHON KAEN PROVINCE

Patharaphorn kiniphan, Neeranart Sanachan, Naruemol Ariyapim

47-59

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Development of Innovative Tom Yum Menthol Herbal Inhaler and Value-Added Packaging: A Community-Based Approach for Agricultural Income Enhancement in Nong Khai Province, Thailand

Sup Amornpinyo, Kritsda Khajarern, Nath Amornpinyo, Peechaya Suriyawong

60-82

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EXPLORING THE RESEARCH LANDSCAPE OF DRIVERLESS PUBLIC TRANSIT: A BIBLIOMETRIC ANALYSIS BASED ON WEB OF SCIENCE (2013–2024)

Keke Hou, Subchat Untachai, Rachata Suansawat

83-99

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IMPACT OF JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT AMONG ADMINISTRATIVE STAFF IN PRIVATE UNIVERSITIES WITHIN THE DIGITAL ERA: A BIBLIOMETRIC REVIEW AND RESEARCH AGENDA

Yanjia Ou, Subchat Untachai, Rachata Suansawat

100-124

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WEBSITE DEVELOPMENT FOR WEDDING EVENT MANAGEMENT

Waraporn Kreethep, Thapanee Pengsuk, Korpong Boonyawongsawat, Phitsanu Hanchai, Sarawut Botaen

125-135

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CAUSAL FACTORS AND THE TECHNOLOGY ACCEPTANCE MODEL FOR ELECTRONIC PAYMENT SYSTEMS AMONG GENERATION Z STUDENTS, UDON THANI PROVINCE

Parinya Kanhasin

136-149

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THE INFLUENCE OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CHINESE GENERATION Z TRAVELERS’ INTENTION TO VISIT THAILAND: THE MEDIATING ROLE OF EMOTION ENGAGEMENT

Kang Huanye, Subchat Untachai, Rachata Suansawat

150-173

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Academic Article

REVITALIZING BRANDS IN AESTHETIC CLINIC IN THAILAND: THE ROLES OF BRAND CREDIBILITY, BRAND EXPERIENCE, AND BRAND PERCEIVED VALUE

Kuanrutai Damrongwatanapokin, Theerakorn Udomratanamanee, Rawida Wiriyakitjar

174-188

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FROM INNOVATION ADOPTION TO SERVICE RE-INTENTION VIA ELECTRONIC WORD OF MOUTH: A REGRESSION STUDY IN DIGITAL HEALTH

Arisa Chongsom, Anuchat Chamchong, Rawida Wiriyakitjar

189-197

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