AGRICULTURAL TOURISM MANAGEMENT STRATEGIES UNDER THE NEW NORMAL IN NONG KHAI PROVINCE

Abstract

The purposes of this research were: 1) to study the problems of tourism management strategies under the new normal in Nong Khai Province; 2) to determine agricultural tourism management strategies under the new normal in Nong Khai Province and 3) to evaluate agricultural tourism management strategies under the new normal in Nong Khai Province. The research was conducted in 3 phases as follows: Phase 1 was to study the problems of tourism management strategies under the new normal in Nong Khai Province. The sample group consisted of 338 people. The research instrument was a questionnaire. The collected data were analyzed through qualitative analysis for percentage, frequency mean and standard deviation. Phase 2 was to determine agricultural tourism management strategies under the new normal in Nong Khai Province. The target group was 12 experts. The instruments used was an interview form. The data were analyzed by content and summary. Phase 3 was evaluating agricultural tourism management strategies under the new normal in Nong Khai province. The target group was 30 experts. The instruments used was the suitability and feasibility assessment form. The collected data were analyzed through qualitative analysis for percentage, frequency, mean and standard deviation. The results of the research were as follows: 1. The problems of tourism management strategies under the new normal in Nong Khai Province found that there were 5 problems arranged from the most to the least as follows; 1) Amenities, 2) Access 3) Attraction, 4) Accommodation, and 5) Activity. 2. Agricultural tourism management strategies under the new normal in Nong Khai Province included principles, objectives, projects, activities and evaluation, as follows: 1) Amenities with 3 activities, 2) Access with 2 activities, 3) Attraction with 2 activities, 4) Accommodation with 2 activities, and 5) Activity with 2 activities. 3. The evaluation of agricultural tourism management strategies under the new normal in Nong Khai Province found that appropriateness and feasibility passed the assessment at 3.51. It could be put into practice.