THE GUIDELINES OF THE DEVELOPMENT POTENTIAL FOR MANUFACTURING ONE TAMBON ONE (OTOP) PRODUCT OF ETHNIC ENTREPRENEURS GROUP IN MAE HONG SON PROVINCE

Abstract

The purposes of this research were (1) to study the problems and difficulties in manufacturing One Tambon One Product (OTOP) product of ethnic entrepreneurship groups in Mae Hong Son province (2) to discover the guidelines to improve the potentialities of manufacturing for OTOP products of ethnic entrepreneurship groups in the province and (3) to introduce business planning processes and the integrated business planning through producing the OTOP product ethnic entrepreneurship groups in the province. This qualitative research was collected by an interview, and samples were conducted by 55 people; they were (1) 49 entrepreneurs who registered and participated in the Local Top Quality OTOP Product Selection and (2) 6 government executives from OTOP entrepreneur support organizations in 2019. The results showed that the problems and difficulties were related to 4 factors. The management lacked enough staffing, and employees were also inexperienced and unskilled at manufacturing. The marketing was the entrepreneurs who had not enough marketing knowledge not to support their sales promotion, sales marketing, and new media. Raw materials were inadequate for production and an inability for preservation. Finance was where entrepreneurs were limited to investment; no funding sources or financial institutions did not include service entrepreneurs thoroughly. Moreover, to draw up the guidelines on development, government organizations and other partnerships should support and provide knowledge to entrepreneurs, including management, marketing, production, and finance, to sustain their businesses.