DEVELOPMENT OF OTOP PRODUCT LABEL FOR TOURISM IN BUENG KAN PROVINCE

Abstract

The objectives of this research article was to Develop a packaging brand and labeling OTOP products in the area of Bung Kan Province to support tourism in Bueng Kan Province. The sample population consisted of 20 OTOP occupation groups. The research instrument was a group discussion and in-depth interview. to collect and analyze data on issues of product standards and packaging. The results of the research revealed that product distribution in the area of Bung Kan developed product labels or the creation of new products to meet the needs of customers and the tourist. Having good public relations and good management as the operation is restricted to groups and provinces only. The OTOP group of Bueng Kan province will display or sell OTOP products at the annual event and other events as appropriate. As for the production of product labels and logos to support tourism in Bueng Kan province, resulting in quality and unique products, the product logo is a form that can be used as a valuable souvenir and is very expensive, making all 21 OTOP products. The group has a unique product label and generates income for the OTOP professional group in Bueng Kan Province. The development of personnel potential that corresponds to the needs are 1) Study consumer demand as well as modern trade strategies and 2) Develop new products. Responsive and responsive to the needs of the market and the reception strategies, such as promotion of study visits and exchange of experience to personnel.