THE DEVELOPMENT OF ONLINE SOCIAL MEDIA TECHNOLOGY FOR AGRICULTURAL TOURISM, RAI KHING RICE MILL COMMUNITY ENTERPRISE GROUP

Abstract

The purposes of this research were to study agro-tourism public relations, to develop and transfer digital marketing technology to the agro-tourism community, Rai Khing rice mill community enterprise group, to study group satisfaction; private employees, government officials, students and farmers towards Page Facebook: Rai Khing Agricultural Community@Rai Khing Rice Mill Community Enterprise by collecting data using a questionnaire with a sample of 547 and In-depth Interview Questions were used. Questionnaires were used by Google Form. An initial data analysis used basic statistics, percentage, mean, standard deviation. The results showed that the public relations of agro-tourism to development and transfer digital marketing technology to the agro-tourism community, Rai Khing rice mill community enterprises should suggest tourist attractions that are accessible and easy to use Twitter, Page and Facebook because it can reach a new generation. Page media design, Facebook design, interesting media on the page. In terms of using the Line@ channel, there should be a pin to connect to Google map for easy access to community places