MANAGEMENT ACCORDING TO THE CIRCULAR ECONOMY OF OMYIM MARKET

Abstract

The main purpose of this research, “Management according to the circular economy of Omyim market”, was 1) The context of Omyim Market, Chom Bueng District, Ratchaburi Province, 2) Strategic management according to the circular economy of Omyim market. This research use a qualitative research methodology consisting of in-depth interviews and interviews with specific groups. Data providers were divided into 2 groups: public relation or who were knowledgeable about Omyim market management and traders. This research uses purposive sampling method to select data providers and use interview forms for in-depth interviews. Data from the interview will be analyzed using content analysis method. The results of the research are as follow 1) Omyim market is a community market resulting from the cooperation between Wapi Suthawas temple, Chom bueng University and people in the community in order to allocate the area within the temple to benefit, supporting community economy and people in the community participate in various activities within the community. The products in the Omyim market are mainly community products, general food and miscellaneous goods. Which is serviced on Saturday and Sunday only. 2) Strategic management according to the circular economy of Omyim market has a policy within the market By requiring traders to reduce the use of plastic bags in order to Omyim market as a market without plastic waste. By applying the concept of circular economy by using waste materials or materials that are friendly to nature design or apply as new packaging such as banana leaves, old magazines, made into paper bags, etc. to reduce waste and reduce the impact on the environment, reduce global warming. According to the research, Omyim market managers can apply the information to improve or develop management in according to the circular economy of the market to be more efficient.