STUDY OF PUBLIC RELATIONS COMMUNICATION PROCESS AND SATISFACTION OF “NONG-YAI KINGPROJECT CHUMPHON PROVINCE”

Abstract

Study of public relations communication process and satisfaction of “Nong-yai Kingproject Chumphon Province” has 2 proposes including 1. To Study of public relations communication process of “Nong-yai Kingproject Chumphon Province” and 2. To produce a public relations communication video for disseminate information to “Nong-yai Kingproject Chumphon Province” 3. To study satisfaction of tourists to a public relations communication video for disseminate information to “Nong-yai Kingproject Chumphon Province” Study method, Researchers have researched information about study of public relations communication process by offering content for Nong-yai Kingproject Chumphon Province and interviewing the manager of Nong-yai Kingproject Chumphon Province and research more for writing public relations communication. And then lead to video documentary expert amount 3 people and evaluation by sample 30 people. Evaluation by questionnaire is rating scale. After that used data to find the mean and standard deviation. Evaluation by experts have the mean score 4.14 which is high. When considering technique mean score was 4.14. Perception mean score was 4.13. Concluded that all aspects were at a high level. Evaluation video media by sample group comments in the perception mean score 4.33 at a high level. When considering the satisfaction in production mean score was 4.44 at a high level.