STUDY OF PUBLIC RELATIONS COMMUNICATION PROCESS OF “CHILDREN'S DISCOVERY MUSEUM BANGKOK 2ND PLACE (THUNGKRU)”

Abstract

Study of Public Relations Communication Process of “Children's Discovery Museum Bangkok 2nd Place (Thungkru)” were 1. to study public relations communication process of “Children's Discovery Museum Bangkok 2nd Place (Thungkru)” 2. to produce a public relations video for disseminate information to Children's Discovery Museum Bangkok 2nd Place (Thungkru) Study method, researcher searched information on study of public relations communication process and content for Children's Discovery Museum Bangkok 2nd Place (Thungkru). Then wrote a chapter and presented to advisor for planning. After that video documentary was evaluated by 3 experts on content and production techniques. Finally evaluation by 30 sample. Assess the presentation and perception evaluation by a questionnaire rating scale to find the mean and standard deviation. Evaluation by experts; the mean score was 3.21. When considering each aspect, it was found that the level of production techniques mean score was 3.25, content list mean score was 3.17. The results of the sample evaluation mean score was 3.84 considering each aspect from most to least it was found that the level of content presentation mean score was 3.93 which was high. And perception and understanding of the content mean score was 3.75, which was high respectively.