DEVELOPING A COMPETITIVE ALTERNATIVE ENERGY STRATEGY: A CASE STUDY OF TAIZHOU SANXIN CO, LTD.

ผู้แต่ง

  • Ntapat Worapongpat Center for Knowledge Transfer, Technology, Community Innovation, Entrepreneurship, Tourism and Education, Eastern Institute of Technology Suvarnabhumi (EITS)

คำสำคัญ:

Development, Competitive Strategy, Alternative Energy Business, China, Interdisciplinary Humanities

บทคัดย่อ

This study utilizes a mixed-methods approach, using questionnaires and group interviews as data collection tools. The sample group was selected using the cluster sampling method, with a total sample size of 400 participants and a margin of error of 0.05. The data collected from the questionnaires were analyzed using descriptive statistics, including percentages, means, and standard deviations.

The results of the analysis indicate the need for strategic planning and the selection of appropriate tools, equipment, and technologies. 1) The stability of the production system contributes to economic expansion, increasing productivity and improving operational efficiency. 2) The overall level of organizational management is at the highest level. Factors such as strategies, systems, and organizational capabilities significantly influence the success of the renewable energy business. And 3) Proactive strategies enable the continuous and rapid development of advanced technologies, increase productivity, reduce production costs, and support labor efficiency while improving the knowledge and skills of employees.

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เผยแพร่แล้ว

2025-03-30

How to Cite

Worapongpat, N. . (2025). DEVELOPING A COMPETITIVE ALTERNATIVE ENERGY STRATEGY: A CASE STUDY OF TAIZHOU SANXIN CO, LTD. วารสารการจัดการโซ่คุณค่าและกลยุทธ์ธุรกิจ, 4(1), 1–19. สืบค้น จาก https://so08.tci-thaijo.org/index.php/VCMBS/article/view/2894