Vol. 4 No. 1 (2025): January - March 2025

View Vol. 4 No. 1 (2025): January - March 2025

Published: 2025-03-30

Research Articles

DEVELOPING A COMPETITIVE ALTERNATIVE ENERGY STRATEGY: A CASE STUDY OF TAIZHOU SANXIN CO, LTD.

Ntapat Worapongpat

1-19
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EFFECTS OF MOTIVATIONAL FACTORS, HYGIENE FACTORS AND TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF GENERATION Y EMPLOYEES IN A HIGH-TECH COMPANY: A CASE STUDY OF XIAOMI GROUP

Hengsong Yan, Suwisa Plaikaew

20-36
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FACTORS OF MARKETING MIX AND SERVICE QUALITY ON THE DECISION TO BUY LIFE INSURANCE FROM MINGYA INSURANCE BROKERS CO, LTD.

Maomao Gao, Warrasak Thongsiri

37-52
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THE INFLUENCE OF JOB MOTIVATION, WORK-LIFE BALANCE, AND JOB SATISFACTION ON ORGANIZATIONAL COMMITMENT OF EMPLOYEES WITH SIDE JOBS

Kwanchanid Yutithumnon, Orawee Sriboonlue

53-77
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THE IMPACT OF ORGANIZATIONAL SUPPORT ON JOB AUTONOMY AND EMPLOYEE PERFORMANCE IN A HYBRID WORKPLACE

Suchada Udomwatwong, Orawee Sriboonlue

78-99
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Academic Articles

EMPLOYEE ADAPTABILITY IN THE ERA OF THE GREEN DIGITAL REVOLUTION: OPPORTUNITIES, CHALLENGES AND STRATEGIES

Pashatai Charutawephonnukoon, Morakot Junkrapor

100-114
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Review Articles

21st Century Skills: Rethinking How Students Learn

บูรยา จันทะคุณ

115-117
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