A Study on the Representation of Chinese Image in the Vietnamese Local Chinese Textbook Hanyu

Abstract

This paper adopts the three-dimensional analysis method from Fairclough’s critical discourse analysis. First, it conducts a statistical and analytical examination of the cultural elements in Hanyu from the perspectives of content dimension and image color dimension. Subsequently, it delves into the representation modes and word cloud distribution of China’s image within this textbook series. Based on a comprehensive description and analysis of the Chinese image in the local Chinese textbook, it discusses the discursive and social practices of the Chinese image presentation in Hanyu, elaborating on the sources of information and social reasons for the distribution of the Chinese image. Finally, taking Hanyu as an example, it moves to the implications for writing the Chinese image in local Chinese language textbooks. This study combines quantitative data analysis with qualitative text interpretation, hoping to enrich the existing research methods on the Chinese image in textbooks and provide a reference for studying China’s national image in the context of localized Chinese language teaching materials.