Inland Transit Insurance Service of Inland Cargo Transportation System That Effects to Customer Confident: A Case Study of Bangkok Area

Abstract

          The purposes of this research were to study 1) the service system that affects customer confidence and 2) the management system of the product insurance system that affects customer confidence. The samples used in this research were those who used the domestic transportation system in the Bangkok area consisting of 200 participants in private companies by sampling using a multi-stage random sampling method from 5 private companies in Bangkok area. The tool for data collection was questionnaires. The data Analysis was conducted by using Frequency, Percentage, Mean, Standard Deviation and Multiple Regression Analysis.

          The research results found that perception of the quality of service of transit insurance service of the inland cargo transportation system  affects customer confidence in Bangkok area and was statistically significant at the 0.05 level according to the order of importance  as follows;  1. Inaccuracy service 2. Product Service 3. Loss Service and 4. Services for Natural Disasters.  When considering each variable, it was found that Product Service and Inaccuracy Service were the variables that influenced the change in the dependent variables with statistical significance at the 0.05 level. The management factor is an important variable that affects the confidence of customers. It was statistically significant at the 0.05 level. The dependent variables which were important variables affecting customer confidence with statistical significance at the 0.05 level were: 1. Operations, 2. Adoption of Technology and 3. Services for Natural Disasters.