Determination of local areas for granting permission or refraining from granting permission to set up service establishments (Zoning) by the Minister of the Interior. Case study of Bangkok

Abstract

In this study, the researcher has the purpose to; (1) inspect the designation of the areas for administration of the zone to control the service establishments (Zoning) by the Ministry of Interior in the Bangkok area (2) examine the direction and trend for changes in service locations in Bangkok and (3) to serve as a guideline in designation of local areas for permission or restriction for setting up service establishments (Zoning) by the Minister of the Interior. The sample group used in this study was 5 service establishment operators (Zoning) in the Bangkok areas. The instrument used was an interview form with content analysis. The research found that (1) complying with the law and regulations is the key factor for business development in the area, helping separation of business types and customer groups clearly and boosting trust in the market and bringing happiness to the community. (2) Direction and trend of changes: found that adaptation by emphasizing special experience such as technologies, live music, online food order, emphasizing on health and safety, care about digital trends and strategies. These could attract customers and adjust the business model to meet customer needs and increase business success as well. and (3) the designation of the  areas for permission or restriction: found that  emphasis should be put on the  main issues, with explanations for easy understanding, such as emphasizing family-friendly entertainment venues in villages, and setting  business rules for appropriateness  and safety and promoting activities for teens to increase safe  and appropriate areas.