Literature and Tourism: From Cultural Capital to Creative Tourism and Creative Economy

Abstract

Literature is an integral part of the cultural expression of humanity and literature is often converted into other aspects of art expression because it's represents people's thoughts and reflections of society and culture throughout past to present. Nowadays, cultural strategy (Soft Power) is part of the capabilities of each country and is still considered as a way to promote a new economy called the Creative Economy, which it is an economic development concept that has been used as one of the main development strategies of many countries. Thailand is ranked as early of the countries with the highest cultural competency of Southeast Asia, therefore, the adaptation of the use of Thailand's literary resources through the methods of creative tourism as a one of many methods to promote the creative economy of Thailand by adapt outstanding literature with social, cultural and interdisciplinary influences to create a tourist experience and converted to be a creative tourism in the current context which could be maintain important message or interpret the concept of the outstandingness literature interestingly.